Greenie B's
Brand Design
Greenie B's is a sustainable children's clothing brand that sells product that is good for the environment without being boring for those who are using them AKA "Greenie B's"!
The Process
Project Attributes
Brand Identity, Brand Design,
& User-Centered Design
Project Scope
8 Weeks
Team
​
Solo Project
Mission & Strategy
Brand Mission
Our mission is to empower the next generation to become stewards of the environment by making conscious decisions about the clothes we wear from a young age. The clothes we wear can be fun AND good for our planet
Strategy
​
Many children's brands that can be considered sustainable pursue a "natural" look and natural materials when designing children's clothing; however, it seems to get looked over that the true target audience is children. Why aren't these sustainable brands branding themselves with personality and patterns that get kiddos excited instead of just their parent's? Why not both?
Other Brands
Attractive to Adults
Bland Colors
Lacking pattern
Greenie B's!
Attractive to children!
Brighter & more variety in color
More pattern & interest!
Color
Color Rules
Color Rules
Typography
Logo
Logo Details
WORLDWIDE
Logo Details
Secondary Logo Elements
In use | Clothing Tag
Graphic Elements
Character Elements (CEs) & Rules
